You want to make sure things are consistent, not only between decks but within the same deck. The key message: what do you want this slide to say? And then you can tell the rest of that story. Just stick to the key phrases on each slide. You know what? What does a good presentation look like?īreak up your information. They need to put that same care and attention into their presentations and what does that mean? So, what should these brands and companies be doing?įor a start they need to be paying as much attention to their presentations as they do to all their other collateral. What’s going to engage them? Ultimately, you’re there to change minds and you can’t do that with a bad presentation. Just really thinking about what your audience wants to see. We can help in that aspect because we know both sides. Sometimes they only think about it from the person who is pitching and presenting. Yeah, I don’t think they understand it from their audiences’ point of view. Yeah, what’s the most important part of this data? Hmm.Īnd if you’ve just got a slide with four charts and a table on it, what am I doing with that information? Just so many charts.Īnd the audience member is sitting there going “What am I supposed to look at here?” The big companies tend to be quite reliant on charts. It should be obvious who you are, why you’re there, what you’re doing. You’ve got your logo in the corner of every slide. You can be a big companyĪnd then you go and show a presentation. Sometimes it feels like a lack of trust in their own brand as well. You just don’t expect that from these big brands.Īnd when they come to us because they’re losing business or whatever, it’s like, well…yeah. They’re doing these massive pitches worth millions of pounds sometimes and it’s just like, “What are you doing? Why are you showing people this?” It’s crazy. They have a beautiful website, beautiful branding, anything that they put out, adverts…Įverything has been so tailored to them and it looks amazing.īut then when they send through their pitch decks to us it’s like from a completely different place. We see also a lot of super established brands come in through the door that you just would not expect to have these seriously dull decks.
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